Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)

Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)

Capital One Shopping is an industry-leading consumer technology business that is changing the way people buy and save online. The team operates with extreme focus to accelerate growth of the Shopping business, find best-in-market savings for shoppers, and create unique value for our merchant partners.

Technology and a rapid test-and-learn methodology are applied to nearly all of our business challenges. The team has a flat organizational structure that emphasizes clear ownership, small teams, and leverage through technology.

We are seeking a Business Director to join our team and own product-led growth and lifestyle marketing. This Business Director will have a demonstrated interest and aptitude for AI. While formal on-the-job experience with AI is a plus, we highly value candidates who have proactively incorporated AI into their personal projects, explored AI-driven development environments (e.g., Cursor, GitHub Copilot), or built automations using AI agents. Show us how you've used AI to learn, build, and solve problems beyond basic text generation.

Summary

As the Director of Referral & Lifecycle Marketing, you will own the end-to-end strategy for keeping users engaged, increasing lifetime value, and driving profitable, product-led growth. You will serve as the financial and analytical strategist behind our product-led growth initiatives. Immediately upon joining, a top priority will be recruiting, hiring, and leading a high-performing growth team.

What You'll Focus On

Product-Led Growth: Partner closely with the Product team to shape seamless user experiences, that held drive growth and long-term engagement

P&L & Economic Ownership: Own the numbers, opportunity sizing, and offer economics to ensure all efforts drive measurable, profitable growth.

Team Building & Leadership: Recruit, hire, and mentor a team from the ground up to support and scale your lifecycle vision.

General Responsibilities

Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands

Leadership: May manage and develop multiple analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One

Product: Develop and implement new product and pricing strategies for various lending products; lead product level data modeling/analytics

Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies

Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis

Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently

Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability

Strategic; analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management