Marketing Sr. Specialist, Media Planning

About the team

Our team at ZMedia is responsible for developing and executing the marketing strategy across all paid channels, including Video, Audio, Digital, Search, and Social, to achieve both Brand and Performance goals. We play a crucial role in helping people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. Our team is customer-focused, collaborative, data-informed, and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.

About the role

As a Marketing Sr. Specialist, Media Planning, you will help shape and activate intelligent, data-informed paid media strategies that drive both brand awareness and measurable business impact. This role will support planning across our Brand, Buyer, and Seller campaigns. You’ll have the opportunity to expand your expertise in cross-channel planning, performance optimization, and AI-enabled media activation while directly influencing how millions of consumers engage with Zillow’s products and services.

You Will Get To

Translate brand and business objectives into full-funnel media plans that balance communication goals, efficiency and performance

Leverage automation tools, platform algorithm and AI-driven optimization strategies to maximize media effectiveness

Manage day-to-day campaign activities, ensuring projects are delivered on time, on budget, and on brief

Oversee campaign budgets, flowcharts, and media authorizations

Develop and coordinate process documents, workback schedules, and status reports

Manage digital campaign implementation, including tagging, QA, and process documentation

Coordinate creative trafficking and documentation

Monitor competitive activity, industry trends, privacy shifts and emerging ad technologies to proactively evolve Zillow’s media strategy

Build and maintain strong partnerships with internal teams, external agencies, and vendors

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

5+ years of experience creating and managing US consumer-facing paid media campaigns

Proficient in planning and activating across all media channels, including video, audio, out-of-home, display, and paid social

Strong analytical and problem-solving skills, with the ability to synthesize data for performance optimization

Comfortable leveraging AI-powered platforms and automation to enhance planning, targeting, optimization and measurement - with a growth mindset toward continuously evolving your skill set as media technology advances