Senior Marketing Manager, Media (Medical Affairs)

What you will do

In this role, you will serve as the day-to-day strategic media lead supporting Amgen’s U.S. Medical Affairs organization, helping establish and operationalize a consistent approach to paid media across Medical initiatives. Working closely with Medical Affairs stakeholders, GCCI Media leadership, agency partners, analytics teams, and cross-functional partners, you will translate Medical and scientific priorities into clear media planning direction and ensure agency recommendations effectively address the objectives, audiences, and needs defined in the Media Brief.

You will bring strong pharmaceutical media expertise, with particular emphasis on HCP audiences and digital media, to help Medical teams understand where and how paid media can effectively support scientific communication and educational objectives. You will provide strategic guidance throughout the planning process, challenge and refine agency recommendations, and ensure media strategies, investments, activation plans, and measurement approaches remain aligned to Medical goals and applicable governance requirements.

As the Medical media capability continues to evolve, you will also help shape scalable ways of working, strengthen agency and stakeholder partnerships, identify opportunities for innovation, and build confidence in how paid media can support Medical Affairs objectives.

Responsibilities include

Serve as the day-to-day strategic GCCI Media partner for U.S. Medical Affairs initiatives, providing media guidance from briefing through activation, measurement, and optimization.

Translate Medical and scientific priorities, audience needs, milestones, content plans, and investment guidance into clear media planning direction for agency partners.

Guide and challenge agency strategy and recommendations to ensure audiences, channels, partners, investments, activation plans, and measurement approaches align to the Media Brief and Medical objectives.

Evaluate agency recommendations for strategic fit, executional feasibility, risks, gaps, and opportunities before plans are advanced for Medical decision-making.

Advise Medical stakeholders on where and how paid media can support scientific and educational objectives, including relevant opportunities, limitations, and investment considerations.

Provide strategic guidance across HCP media channels, partners, platforms, audience approaches, and emerging capabilities.

Oversee development and execution of integrated HCP media strategies across relevant digital channels, including endemic, programmatic, search, social, point of care, video/audio, congress, and custom partnerships.

Ensure approved strategies are translated accurately into tactical plans, activation, optimization, and measurement.

Manage day-to-day agency partnership, deliverables, timelines, dependencies, and escalations across Medical media initiatives.

Advise campaign performance, measurement, reporting, and optimization in partnership with agency and analytics teams, translating results into actionable recommendations and learnings.

Ensure Medical media activity follows established operating processes and governance requirements, including briefing, campaign setup, naming, data use, measurement, and reporting.

Partner across Medical Affairs, Legal, Compliance, Privacy, Procurement, Analytics, Technology, and other functions to address initiative-specific requirements and dependencies.

Coordinate appropriately across Medical and Commercial media activity to identify potential duplication, audience saturation, inventory conflicts, or other executional considerations while maintaining distinct functional decision-making.