Director, Marketing AI & Automation

About the team

Zillow Group is seeking a Director, Marketing AI & Automation to lead a new team within Marketing, Technology & Operations. This role will be accountable for delivering Marketing AI big bets, responsible for the roadmap, the platform, the governance, and the path that carries use cases into scaled production.

This role is responsible for shepherding AI big bets from strategy development to scaled implementation, including the platform and integration work they depend on, the measurement that proves impact, the change management that makes them stick, and the handoff to the teams who will run them day to day. The role also owns what comes next: sourcing and shaping the next generation of bets as the technology and the business shift, building the case for what to invest behind, and deciding what to retire.

This role will be responsible for building and leading a multidisciplinary team responsible for scaling AI use cases. The team is expected to have a mix of strategic, technical and operational skills.

Key Responsibilities

Own the Marketing AI roadmap: Setting and defending the use-case portfolio, including what gets built, in what order, and for whom, prioritized against reclaimed capacity and business impact

Run the path from idea to production: Building and operating the intake stage-gate from idea to pilot to production to owned, including the handoff model that transfers run-state to the team accountable for the outcome

Stand up the agent and orchestration platform: Owning the shared layer, reusable components, and the data and vendor integration that AI use cases depend on, focused on integration and orchestration rather than model building

Own AI governance for Marketing: Running agent audits, brand-risk scoring, and exclusion zones in partnership with Legal and Brand, aligned to Zillow's AI Principles and to external standards

Drive adoption across the org: Running the adoption program and the network of embedded AI liaisons so that capability is embedded in day-to-day workflows rather than sitting unused

Build and lead the team: Hiring into net-new technical and strategic roles, integrating talent redeployed from across Marketing, and setting the performance bar for a newly formed team

Report value to leadership: Owning the measurement of capacity gained, speed to market, and business impact, including a clear account of what did not work

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $236,000.00 - $377,000.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $224,200.00 - $358,200.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.