Lead Generation Specialist (Africa) – Senior

SOFTSWISS is hiring a Lead Generation Manager – Africa to join our Business Development team. You'll be responsible for building a strong, qualified pipeline of prospective operators and partners across African markets, working closely with our Business Development Managers to fuel commercial growth in the region.

Purpose of the role

You'll drive top-of-funnel growth across African markets by identifying, researching, and qualifying prospective operators and partners for our iGaming solutions. Your work will directly impact the volume and quality of our sales pipeline, enabling the BD team to focus on converting well-qualified opportunities into long-term partnerships.

Key responsibilities

Proactively identify and research potential operators and partners across African markets through market mapping, desk research, and industry intelligence tools;

Build and manage targeted prospect lists, keeping them current as the regional market evolves;

Conduct initial outreach (email, LinkedIn, phone) to generate interest and set up qualified meetings for Business Development Managers;

Maintain accurate, up-to-date records in the CRM system (prospects, outreach activity, lead status, source tracking);

Monitor African iGaming news, licensing developments, and operator activity to surface new opportunities;

Support conference and event preparation by identifying target attendees and helping coordinate outreach before and after events;

Contribute market intelligence and prospect insights to the broader Africa go-to-market strategy.

Required Experience

Minimum 1–2 years of experience in lead generation, sales development, or business development, within iGaming environment;

Strong research skills and comfort using tools such as LinkedIn Sales Navigator, CRM platforms, and industry databases;

Excellent written and verbal communication skills; confident conducting cold outreach;

Highly organized, with strong attention to detail in tracking and reporting pipeline activity;

Proficiency in English (B2 or higher).

Experience with PipeDrive and HubSpot;

Interest in progressing toward a full-cycle Business Development role over time.

Referral program rewards

Upskilling, internal workshops, and participation in professional conferences and corporate events