Lead, Sportswear Energy Marketing & Nike Virtual Studio – Global

WHO WE ARE LOOKING FOR

We are looking for a consumer-obsessed marketer with a deep understanding of the intersection of sport, culture, and emerging fandom ecosystems. This individual thrives in fast-moving environments, brings strong cultural curiosity and innovative ideas, and can translate consumer insights into impactful marketing plans, partnerships, product stories, and experiences.

The ideal candidate is a connector, storyteller, and operator who can build alignment across a complex matrix while maintaining a relentless focus on the consumer. They understand how to create meaningful consumer journeys, collaborate effectively with Geography and City teams, and help Nike participate credibly across gaming, anime, manga, otaku culture, music, and emerging youth subcultures. They bring a nuanced understanding of what earns credibility within different communities, what can feel forced, and how meaningful participation varies across fandoms.

WHO YOU WILL WORK WITH

You will sit in the Global Energy Marketing function, reporting directly to the Senior Director, Global Sportswear Energy Marketing, and partnering closely with Senior Experts and Nike Virtual Studio leadership.

• Collaborate with Energy counterparts across Geography and City teams.
• Work closely with cross-functional teams including Brand Creative, SNKRS, Nike Social, Communications, Entertainment & Celebrity, Gaming, Sports Marketing, Brand Planning & Operations, Finance, Product, Design, and Merchandising.
• Partner with the Sportswear team to amplify and bring dimension to key product and brand stories.
• Build relationships with external collaborators and cultural partners, including creators, studios, publishers, platforms, artists, and other voices shaping gaming, anime, music, and adjacent communities.
• Connect internal and external partners to bring consumer-right, integrated experiences to life across physical and virtual spaces.
• WHAT YOU WILL WORK ON

You will lead the day-to-day development and execution of seasonal Sportswear Energy marketing initiatives while supporting the Nike Virtual Studio scope. You will ensure product stories and cultural opportunities are translated into compelling, innovative consumer journeys across the marketplace, and help build authentic connections between sport culture and fandom culture.

Own the Consumer and Cultural Opportunity

• Serve as the voice of the consumer throughout the seasonal planning process.
• Stay closely connected to consumer behaviors, cultural trends, fandom ecosystems, and marketplace dynamics to inform decision-making.
• Bring deep knowledge of gaming and fandom ecosystems, from major franchises and platforms to niche communities, creators, conventions, and cultural movements.
• Identify emerging cultural signals, communities, intellectual property, creators, and behaviors Nike should understand, participate in, or partner with.
• Build strong relationships with Geography and City teams to ensure global direction remains rooted in local consumer insight and opportunity.
• Partner across functions to ensure the right inputs, support, and expertise are integrated throughout planning and execution.
• Contribute to Brief Creation
• Partner with Senior Experts and Nike Virtual Studio leadership to develop seasonal marketing briefs, brand strategies, and strategic narratives.
• Gather and synthesize key inputs, including consumer opportunities, product innovation, commercial priorities, cultural context, fandom insights, and marketplace dynamics.