Senior Manager, Retention Marketing, Ads & DoorDash for Business

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

To help further that mission, the B2B Marketing team is responsible for helping Merchants, Advertisers, and businesses find the right DoorDash products and services to grow. We do this by building lasting relationships with our B2B audiences through personalized, scalable, cross-channel experiences that drive retention and engagement. We take pride in being the trusted advisor to our Advertisers and DoorDash for Business customers, and their prominent advocate to our cross-functional partners — navigating them through every step of their DoorDash journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.

About the Role

As the Senior Manager of Retention Marketing for Ads and DoorDash for Business (DDFB), you will lead a team of Marketers responsible for marketing communications with Advertisers and DDFB customers via owned CRM channels (email, push, SMS, and in-app) that provide education, information and tools to empower their success on DoorDash. For Ads, you will drive awareness and adoption of the Ads & Promotions product suite across SMB, Enterprise, and CPG advertisers. For DDFB, you will drive adoption and activation of the DoorDash for Business suite among company administrators and their employees (B2B2C). Both are new and fast-growing businesses, so this is a chance to build from the ground up and own a “mini startup” within a wildly successful organization, leading a team that strategically leverages every touchpoint to deepen these customers’ relationships with DoorDash and support their long-term success.

You will collaborate with fellow leaders across the Ads and DDFB organizations to continually hone the vision for Ads and DDFB Retention Marketing and then translate it into near and longer-term functional roadmaps that your team brings to life. You will build relationships with cross-functional stakeholders and deliver on shared business goals. You will be the key advocate for Ads and DDFB Retention Marketing needs, including Marketing Technology, Product, and Analytics needs.

You’re excited about this opportunity because you will…

Own the full CRM lifecycle strategy for Advertisers and DoorDash for Business customers, including onboarding, activation, product adoption, and churn mitigation, with personalization frameworks tailored to each audience (SMB, Enterprise, and CPG advertisers for Ads; administrators and their end users for DDFB)

Define and own priority KPIs, continually analyzing emerging Advertiser and DDFB customer dynamics and responding appropriately

Lead the development of annual and quarterly Ads and DDFB retention marketing plans, maximizing incremental gains to meet overarching Ads and DDFB business targets

Lead and develop a high-performing team of Retention Marketers across Ads and DDFB, including a Manager who owns DDFB retention strategy, who build and execute campaigns that drive business results and successful outcomes for our B2B audiences

Ensure all retention campaigns are launched with consistency, speed, and high quality

Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure, including leading the transition from Braze/Iterable to our first-party CRM tool