Direct Web Analytics Senior Consultant

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

The Direct Web Analytics Senior Consultant is responsible for data management, data analysis, insights delivery, and supporting business strategy. They help develop a deep understanding of consumer behavior, conversion optimization, and the customer journey in their sales experience with Allstate Direct-to-Consumer enterprise.

Key Responsibilities

Translate complex Adobe Analytics and enterprise sales data into actionable insights and recommendations that help stakeholders understand business performance, customer behavior, and opportunities for improvement.

Analyze the end-to-end digital shopping and conversion funnel to identify key drivers of performance, uncover friction points, and quantify opportunities to improve business outcomes.

Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance, identify trends, and make data-informed decisions.

Partner with business and product teams to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience, translating results into recommendations for optimization.

Measure the impact of projects, experiments, and business initiatives against established KPIs, identifying drivers of performance and clearly communicating insights and recommendations to management.

Partner cross-functionally with Product Management, Technology/IT, Finance, and other stakeholders to align analytics with business priorities and support strategic decision-making.

Serve as an analytics thought partner, proactively identifying opportunities, challenging assumptions with data, improving analytical processes, and using insights to influence business and digital strategy.

Job Qualifications

• 3+ years of data and analytics experience; web analytics experience preferred but not required
• Technical Skills - Advanced quantitative and analytical skills

o Experience in Microsoft Fabric

o Experience in different programming languages such as Python and R

o Data visualization experience (PowerBI preferred)

§ Building dashboards, reports, alerts, and business-ready metrics

§ Analyzing journeys, conversion behavior, campaign effectiveness, and optimization opportunities

o Experience with Adobe Analytics (preferred) or Google Analytics

§ Tracking website traffic, acquisition sources, and visitor behavior

• Business Skills

o Defines measurement plans, key performance indicators, and tracking requirements

o Uses sound decision making capabilities including problem solving approaches, decision frameworks; ability to design and lead complex analysis

o Strong presentation skills; dynamically (persuasively) presenting ideas to management

o Supports appropriate data governance, privacy, security, and compliance practices

Skills

Actionable Insights, Analytics, Business Intelligence (BI), Compliance, Customer Behavior, Data Analysis

Compensation

Compensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.