Senior Product/Market Manager, Cardinal Health Brand Anatomic Pathology, Blood Bank, Hematology

Our Global Medical Products and Distribution business manufactures, sources, and distributes Cardinal Health branded medical, surgical, and laboratory products, along with a broad portfolio of national brand products, serving healthcare providers. Within this segment, the Laboratory business supports more than 6,300 laboratories through a comprehensive offering of both Cardinal Health™ Brand and national brand products, as well as supply chain services and solutions.

The Senior Product/Market Manager is responsible for driving strategy, growth, and profitability across Cardinal Health’s Anatomic Pathology, Blood Bank, and Hematology product portfolios, with primary marketing ownership for products within the Cardinal Health Brand offering. This role serves as a senior individual contributor and portfolio expert, translating customer needs, market dynamics, competitive insights, and financial performance into actionable portfolio strategies. The Senior Product/Market Manager will identify opportunities to expand and optimize the portfolio through new products, suppliers, channels, capabilities, and commercialization strategies. This individual will partner closely with Sales, Global Sourcing, Finance, Quality and Regulatory Affairs, Supply Chain, Business Analytics, Legal, and supplier partners to execute portfolio priorities and drive profitable growth.

Responsibilities

Develops and executes portfolio strategies for the Anatomic Pathology, Blood Bank, and Hematology categories, with a focus on revenue growth, profitability, market share, and long-term portfolio competitiveness.

Uses primary and secondary market research, voice-of-customer insights, competitive intelligence, and business performance data to identify customer needs, market trends, and new growth opportunities.

Identifies and evaluates opportunities to expand the Cardinal Health Brand portfolio through new products, technologies, suppliers, private-label opportunities, channels, and capabilities.

Develops business cases and market opportunity assessments to support portfolio investments and new product opportunities, including Stage-Gate activities and commercialization planning.

Drives downstream marketing strategies and tactics designed to increase awareness, adoption, and growth of the Cardinal Health Brand portfolio.

Manages product lifecycle strategies, including product introductions, positioning, pricing, portfolio optimization, and discontinuation recommendations.

Monitors portfolio financial performance, including revenue, profitability, market share, service levels, back orders, and other key performance indicators, and recommends actions based on performance and market dynamics.

Analyzes the competitive landscape, including competitor products, pricing, promotions, technologies, service offerings, and go-to-market strategies, to strengthen portfolio positioning and identify opportunities or risks.

Develops product positioning, value propositions, sales tools, and educational materials that enable the commercial organization to effectively position the portfolio with customers.

Provides product, market, competitive, and application training to Sales and other customer-facing teams.

Partners with supplier organizations to evaluate emerging technologies, product innovations, and potential private-label opportunities while strengthening strategic supplier relationships.

Partners cross-functionally with Sales, Global Sourcing, Finance, Business Analytics, Quality and Regulatory Affairs, Supply Chain, Operations, Inventory Management, and Legal to execute portfolio initiatives and resolve product, quality, supply, pricing, and customer issues.