Marketing Technology Program Manager

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Marketing Operations team is responsible for the systems, processes, and data infrastructure that power Stripe's global marketing engine. We partner closely with Growth Product, Growth Marketing, Regional Demand and Field Marketing, Lifecycle Marketing, Sales Development, and Marketing Technology teams to ensure campaigns are executed with precision with as much automation as possible, prospect and performance data are accurate and actionable, and our marketing technology stack operates at scale.

We are systems thinkers and operational leaders focused on improving the workflows, tooling, data quality, and processes that enable marketing and sales teams to move faster and more effectively. Our work spans campaign operations, marketing automation, prospect data management, lead management, pre-and post event operations, cross-functional program delivery, and more.

What you'll do

We are looking for a Marketing Technology Program Manager. This role sits at the intersection of technology, data, and program management, and it requires someone who can move fluidly between strategic planning and hands-on execution.

Drive technology programs that power Stripe's marketing engine. Lead cross-functional programs with product, engineering, and marketing stakeholders. Drive improvements and innovation through AI, process automation, and 1st and 3rd party tools. Deliver the systems that enable marketing teams to move faster, continuously improve performance, and remove bottlenecks.

Responsibilities

Act as the program manager for 1-2 initiatives at a time. Examples include the following.

Digital channel effectiveness: Improve digital campaign performance through personalization, content optimization, audience optimization. Include recommendation system interlock.

Measurement: Give every campaign a consistent identity; connect marketing activity, spend, engagement, leads, and downstream outcomes.

Account-Based Marketing (ABM): Identify target accounts, coordinate account-based campaigns, personalize account experiences, capture engagement, measure account penetration.

Online Event Production & Community: Digital event promotion, registration, online attendance, content delivery, community engagement, and follow-up/measurement.

Program management responsibilities include

Own end-to-end program delivery for initiatives; maintain program communications, track milestones, lead cross-functional workstreams, and provide regular updates on roadmap progress

Lead programs to address recurring marketing process and technology challenges; define objectives, success metrics, and build repeatable processes that scale

Partner with product and engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling

Lead requirements, selection, contracting, implementation, and adoption of third party software; drive new custom features in the company’s implementation of third party software