Product Marketer - Healthcare

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

CoverMyMeds is seeking a collaborative, customer-focused Product Marketing Manager to accelerate segment growth with biopharma prospects and customers and drive adoption and commercial success of our Access and Affordability solutions. This role will help develop and execute marketing strategies that communicate the value of our solutions, enable commercial team success, and drive integrated marketing efforts across the customer journey.

The ideal candidate combines strong product marketing fundamentals with disciplined execution and a passion for improving healthcare experiences. They are comfortable working across teams, translating complex healthcare and product information/data into differentiated value stories anchored in customer and market insights, buying journeys and performance insights to improve strategy effectiveness.

Product / Segment Growth & Insights

Build strong relationships across product, sales, marketing, and customer-facing teams to support business objectives.

Contribute actionable market, customer, competitive, and performance insights that inform product and commercial strategies.

Monitor competitive activity, industry trends, and customer feedback to identify opportunities and risks.

Support the development of market-facing themes and recommendations using voice of customer (VOC), market research, and business performance data.

Help translate insights into marketing plans, messaging, and go-to-market initiatives that support growth objectives.

Commercial Marketing Planning

Partner with sales, product, and marketing teams to support alignment on priorities, goals, and commercial initiatives.

Contribute to annual and quarterly planning efforts by providing customer, market, and product insights.

Support buyer journey development and identify opportunities to improve customer engagement and adoption.

Assist in the development and execution of industry engagement and thought leadership initiatives.

Partner with commercial teams to support strategic account planning and revenue growth efforts.

Customer & Market Positioning

Collaborate closely with product management to support go-to-market planning, product launches, roadmap communication, and lifecycle marketing activities.

Develop and maintain compelling product positioning, messaging, and value propositions that are infused with market insights and relevant data that supports storytelling.

Help ensure product and solution positioning is accurate, differentiated, and aligned to customer needs.

Support the creation of integrated solution narratives tailored to target audiences.

Leverage customer research, market trends, and competitive intelligence to strengthen product differentiation and messaging.

Marketing and Sales Enablement

Develop expertise in customer needs, market dynamics, products, and solutions to effectively support marketing and commercial initiatives.

Partner with cross-functional marketing and product teams to develop marketing assets and content that drive awareness, engagement, and adoption.