Product Manager/ Associate Product Manager - Hematology and Oncology

What you will do

Amgen is one of the world’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. Japan and Asia Pacific (JAPAC) is the fastest growing region in Amgen. Now we are hiring for a Product Manager/ Associate Product Manager for Hematology and Oncology in Hong Kong.

What you will do

This role will work cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized. Devising and implementing marketing plans in line with global/regional guidance to build the brand and grow the business. Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values. This individual will report directly to the Product Manager and Business Unit Lead. Some of the key deliverables will include:

Insight Generation

Initiate and conduct market research, when necessary, analyze findings and develop POA accordingly

Build network with key external stakeholders to gain insight about the unmet medical needs

Identify new business opportunities, develop business cases and plans for securing resources to realize the potential of the opportunities

Planning, Execution & Cross-Function Collaboration

Develop long-range forecasts, annual budget, and latest quarterly estimates with finance team

Develop and implement annual Country Brand Plan in full congruence with global guidance

Update demand forecast monthly and work with supply chain to ensure stable supply of responsible product(s)

Design and execute omnichannel promotional strategy in line with the approved local brand plan

With support from Value Access & Policy (VA&P), take the ownership to

propose and execute pricing strategies of responsible product(s)

plan and execute hospital formulary listing activities (e.g., DAC & Safety Net listing)

design and execute Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs)

Support VA&P manager together with medical to implement advocacy plan

Engage and enable (provide training, appropriate materials, etc.) sales force to achieve brand aspiration (cycle and product meetings)

Partner with the local and regional medical counterparts to optimize the brand performance (goals of clinical trials, KOL development, etc.)

Coordinate competitive intelligence and drive competitive action plans

Manage promotional budget to ensure management result can be achieved

Recruit and manage external vendors

Track and report brand performance regularly based upon the agreed KPIs in local brand plan

Ensure all activities, campaigns, and materials (1) are reviewed & approved according to the corresponding SOPs; and (2) comply with internal policies and local code of practices

Competencies

Proven experience in leading and executing Omni channel marketing campaigns, targeted at HCPs and patients Be able to measure effectiveness of the omni channel activities

Provide guidance to sales teams on channel engagements for HCPs

Has people leading experience

Demonstrate collaborative energy to work well with the team and improve synergy

Demonstrate strong strategic thinking, industry knowledge and commercial attitude